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    <lastmod>2026-03-25</lastmod>
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      <image:title>New &amp; Next - Inside MakeUp in LA: What’s Next For Packaging? Conference Takeaways + Favorite Components</image:title>
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      <image:title>New &amp; Next - Inside MakeUp in LA: What’s Next For Packaging? Conference Takeaways + Favorite Components</image:title>
      <image:caption>Tubes are a cost-effective way to scale beauty and wellness products. With sensorial details like soft, unique applicators, brands can stand out on social media and on shelves, communicating a clear desire to touch and feel the product.</image:caption>
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      <image:title>New &amp; Next - Inside MakeUp in LA: What’s Next For Packaging? Conference Takeaways + Favorite Components</image:title>
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      <image:title>New &amp; Next - Inside MakeUp in LA: What’s Next For Packaging? Conference Takeaways + Favorite Components - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>New &amp; Next - Inside MakeUp in LA: What’s Next For Packaging? Conference Takeaways + Favorite Components</image:title>
      <image:caption>For Alder Packaging’s exhibit at MULA, we emphasized regionalization by organizing our packaging components with clear location markers. This level of transparency empowered beauty brands to discuss their current supply chain strategies.</image:caption>
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      <image:title>New &amp; Next - Inside MakeUp in LA: What’s Next For Packaging? Conference Takeaways + Favorite Components - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>New &amp; Next - Inside MakeUp in LA: What’s Next For Packaging? Conference Takeaways + Favorite Components - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/ca87191e-091e-44b5-931c-7c198e46dc51/5D8A5910.jpg</image:loc>
      <image:title>New &amp; Next - Inside MakeUp in LA: What’s Next For Packaging? Conference Takeaways + Favorite Components - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://alderpackaging.com/new/tradeshows</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/2ab15f69-e8a9-48b3-bfbb-63da61303f96/Alder-Booth.jpeg</image:loc>
      <image:title>New &amp; Next - The Cosmetic Trade Shows of 2026 - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://alderpackaging.com/new/tradeshow-trends</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-18</lastmod>
    <image:image>
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      <image:title>New &amp; Next - The 4 Biggest Trends in Beauty Packaging From This Year’s Trade Shows</image:title>
      <image:caption>AORA’s eyeshadow palette has gone viral on social media and trade shows for its sleek metal packaging. They encourage their customers to recycle or keep the packaging shell as a trinket holder or travel container. Image via www.aorabeauty.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/3f86e0ca-b233-4c58-b725-8818970cc494/People+Care.jpg</image:loc>
      <image:title>New &amp; Next - The 4 Biggest Trends in Beauty Packaging From This Year’s Trade Shows - People Care Planet Care (formerly Haeckles) offers 100% compostable, biodegradable packaging. Each product incudes QR codes for customer to track how materials can be reused, refilled or composted.</image:title>
      <image:caption>Image via www.haeckels.co.uk</image:caption>
    </image:image>
    <image:image>
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      <image:title>New &amp; Next - The 4 Biggest Trends in Beauty Packaging From This Year’s Trade Shows</image:title>
      <image:caption>Did you know that people with visual impairments often label products with tape and rubber bands? Sisterwould partnered with Vision Australia to address this opportunity and add universal braille to their bottles. Image via www.sisterwould.com</image:caption>
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    <image:image>
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      <image:title>New &amp; Next - The 4 Biggest Trends in Beauty Packaging From This Year’s Trade Shows</image:title>
      <image:caption>Rare Beauty is being praised for designing their perfume bottle with accessibility and hand dexterity in mind. Not only is this more inclusive, it’s also just comfier and easier overall. Image via www.rarebeauty.com</image:caption>
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      <image:title>New &amp; Next - The 4 Biggest Trends in Beauty Packaging From This Year’s Trade Shows - Make it stand out</image:title>
      <image:caption>Alder Packaging’s dual applicator demonstrates how sensory design and multi-functionality can redefine the user experience. The sleek component features interchangeable wands, here shown with a classic spoolie and a precision comb. This empowers brands to customize their product application without changing the full package.</image:caption>
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  </url>
  <url>
    <loc>https://alderpackaging.com/new/update</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-02</lastmod>
  </url>
  <url>
    <loc>https://alderpackaging.com/new/regionalization</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/7357c599-ddfc-421f-928e-980a368c281d/Alder-LuxePack.JPG</image:loc>
      <image:title>New &amp; Next - The Rise of Regionalization - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/d6731682-ffc2-481e-9dce-4bf695ecd41f/Luxepack+NY.JPG</image:loc>
      <image:title>New &amp; Next - The Rise of Regionalization - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/90e7659d-1925-4e83-b8fd-182285eb0b46/Alder-Sample.JPG</image:loc>
      <image:title>New &amp; Next - The Rise of Regionalization - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://alderpackaging.com/new/simex-factory</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/1722365279253-YSBQFE67YPL46MUMPN24/New+Project+%2822%29.jpg</image:loc>
      <image:title>New &amp; Next - Meet Our New Partner, Simex</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/9077e8a5-3422-4714-9be8-63ac8b5a2291/Tezza-4570.jpg</image:loc>
      <image:title>New &amp; Next - Meet Our New Partner, Simex - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/1200e928-7d71-4dc8-be0e-97c6baab79e5/Tezza-8673.jpg</image:loc>
      <image:title>New &amp; Next - Meet Our New Partner, Simex - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/819f3a87-46c5-40a1-b463-7e0bdf2277bd/Tezza-0808.jpg</image:loc>
      <image:title>New &amp; Next - Meet Our New Partner, Simex - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/4f5a0bf8-e3a4-4d1c-b301-8ef30ec5efcf/Simex+%2B+Alder+Full.png</image:loc>
      <image:title>New &amp; Next - Meet Our New Partner, Simex - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://alderpackaging.com/new/sleeping-beauty</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-10-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/4d8d189b-41d1-4290-b18c-0a9e516b2621/Bottles-Pumps_Category_73+1.jpg</image:loc>
      <image:title>New &amp; Next - Trend Report: SLEEPING BEAUTY - Nightly Rituals</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/4f76b213-007b-40ab-ab07-4087152fa2be/D30x85mm%2BOval%2BTube_Applicator_24.jpg</image:loc>
      <image:title>New &amp; Next - Trend Report: SLEEPING BEAUTY - Everyday Luxuries</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/4e9c1f76-5580-4cb5-9172-8b017c65b72a/GLO-135_30ML+Glass_Jumbo+Doe+Foot_09.jpg</image:loc>
      <image:title>New &amp; Next - Trend Report: SLEEPING BEAUTY - Rise &amp; Shine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/19aa46e6-ca89-4b34-beb6-e3d58dcfba68/GR605_30-50-100-150ML_Airless_18.jpg</image:loc>
      <image:title>New &amp; Next - Trend Report: SLEEPING BEAUTY - Wake Up, Beautiful</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://alderpackaging.com/new/scalp-care-packaging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/1733765161214-U1LOZFZTV845JWIA5KOE/5.png</image:loc>
      <image:title>New &amp; Next - Packaging Spotlight for Scalp Care</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/1733765149160-8YSM5NW5S6G1R6OPJR09/2.png</image:loc>
      <image:title>New &amp; Next - Packaging Spotlight for Scalp Care</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/1733765153557-RUVK5HJXMQ00D83WSIG8/3.png</image:loc>
      <image:title>New &amp; Next - Packaging Spotlight for Scalp Care</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/1733765154553-7LYPM29HLCXOXIAES3NM/4.png</image:loc>
      <image:title>New &amp; Next - Packaging Spotlight for Scalp Care</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/d947743b-82be-40a5-bc76-43824e5dc2e4/Scalp+Care</image:loc>
      <image:title>New &amp; Next - Packaging Spotlight for Scalp Care - Let’s connect to schedule a meeting</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://alderpackaging.com/new/business-update</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-07</lastmod>
  </url>
  <url>
    <loc>https://alderpackaging.com/new/aluminum-packaging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/83f665d0-7c82-4936-8fa8-bee3fae6e1d1/Alder-Packaging-Aluminum</image:loc>
      <image:title>New &amp; Next - Metal Momentum: Aluminum Packaging</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/b8b59707-e39a-4cca-9292-6db2aa00f907/image-asset.jpeg</image:loc>
      <image:title>New &amp; Next - Metal Momentum: Aluminum Packaging - The future is metallic</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://alderpackaging.com/new/barbie</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/ff8d38f1-6bee-4482-b60a-d0442fa090e1/Barbie+Mania+Cover.png</image:loc>
      <image:title>New &amp; Next - Trend Report: Barbie Mania &amp;amp; What’s Next for Beauty - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://alderpackaging.com/new/the-5-res-of-packaging</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/572cb9f1-9b16-4be1-bca5-647d361a90d7/77.jpg</image:loc>
      <image:title>New &amp; Next - The 5 Re’s for Sustainable Beauty Packaging</image:title>
      <image:caption>Recycled, Recyclable, Refillable, Repurposed, &amp; Reduced Packaging</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://alderpackaging.com/new/axilone-alder</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/1689010390286-Z40BPJP11988HW1ZRFWP/image-asset.jpeg</image:loc>
      <image:title>New &amp; Next - Alder Packaging &amp;amp; Axilone USA Launch Partnership</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://alderpackaging.com/new/does-sustainable-packaging-matter</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/1d8dd246-787c-40be-a866-fb7e6ff8a573/Ocean.png</image:loc>
      <image:title>New &amp; Next - How Much Does Sustainable Beauty Packaging Really Matter?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://alderpackaging.com/new/pcr-vs-virgin-resins</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/21d51995-a404-48a0-a1e9-19a25340f826/39.png</image:loc>
      <image:title>New &amp; Next - The Differences Between PCR &amp;amp; Virgin Resins in Beauty Packaging - PCR (post-consumer recycled) resins are made from recycled plastic materials.</image:title>
      <image:caption>Virgin resins means they are brand new materials.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/99abe2c9-6f70-4066-aa6d-630e027746dc/21.png</image:loc>
      <image:title>New &amp; Next - The Differences Between PCR &amp;amp; Virgin Resins in Beauty Packaging - Your Brand Here</image:title>
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  </url>
  <url>
    <loc>https://alderpackaging.com/about</loc>
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    <priority>0.75</priority>
    <lastmod>2026-03-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/97ebdbfb-7bfc-4137-8771-183fd986884b/Alder-Sarah-10.jpg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/06c3d6f5-b99b-4cb1-84c5-61d007c0e17b/Amanda%27s+Headshot.jpg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/dff5f186-f5e7-4d0e-87b8-4f50f2a62637/Anthony%27s+Headshot.jpg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/25fcf546-a1ef-473a-9b84-fb136aa6db48/Alder-Kirsten-3.jpg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/621e87a20dd0594a39deca81/bbca6ea6-3432-42bd-a928-6328a16b18f0/Jerome-Alder.jpg</image:loc>
      <image:title>About Us</image:title>
    </image:image>
    <image:image>
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