
About Us
Sustainable
is beautiful
Alder Packaging was founded to share the beauty of sustainable packaging. Alder acts as a turnkey partner for beauty and wellness brands to succeed with eco-friendly solutions.

ALDER’S MISSION
Guide beauty brands on sustainability
Leadership
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JEROME FRAILLON
PRESIDENT & CEO
My passion is developing packaging and people. After 20 years working in engineering and leadership positions for the largest cosmetics companies in the world, I assembled Alder Packaging to bridge the sustainability gap.
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SARAH HAFFEY
CO-FOUNDER & CHIEF OPERATING OFICER
I drive Alder’s communications and business operations across indie, prestige, and mass-market brands. With a unique blend of technical expertise, aesthetic vision, and a commitment to sustainability, I bring ideas to life and create impactful solutions for the beauty industry.
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KIRSTEN BOYNE
SENIOR DIRECTOR OF PACKAGING SALES
Beauty is where I feel at home. My career has touched all sides of the industry from product development to filling and packaging. Through Alder, I partner with brands to enhance their products and stay ahead. -
ANTHONY MONTALBANO
SENIOR DIRECTOR OF PACKAGING SALES
My journey started in finance before transitioning to packaging, where I spent time in China overseeing production for beauty brands. Now, I oversee Alder’s New York office and represent east coast clients for their sustainable packaging needs.
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KELLIE TURNER
DIRECTOR OF BUSINESS DEVELOPMENT
I partner closely with beauty and wellness brands to bring their mission to life through innovative packaging. At Alder, we stand out by educating our clients on all their options with transparent data and processes.
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VICTORIA HOAR
DIRECTOR OF OPERATIONS
I manage Alder’s operations team with my expertise in global manufacturing and procurement. I am most motivated by driving efficiency and operational excellence for beauty packaging.

In early 2023, Alder Packaging formed an official partnership with Axilone Group, a luxury cosmetic packaging company, leveraging its industrial footprint in Europe and China. This partnership merges Axilone’s world-class manufacturing with Alder’s bespoke service for implementing sustainable beauty packaging.
Global footprint
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