Hello, 2026 🧴 Video Note from Alder’s CEO

A Look Back

With Alder Packaging, what we look at is sustainability with a special twist — and this year we added functionality. We had Rare Beauty launch their beautiful new fragrance with a larger push button so it’s easier for the consumer to use the fragrance. We saw other brands coming out with braille on their packaging for visually impaired people.

What’s Next

For 2026, we leaned on functionality to create some fun innovations and we can’t wait to show these new innovations to our customers and clients at MakeUp in Los Angeles 2026. We will be featuring these beautiful innovations at our booth and we welcome all of our clients to come see us in March.