Business Update from Alder’s CEO, Jerome Fraillon

Alder is turning 2 years old this spring, and the past year has been an incredible transformation. I want to take a moment and share with you some exciting updates.

In the past year:

Alder hired six new team members. In our Sales team, on the West Coast, we hired Tamar and Kelly, and on the East Coast, we added Anthony. In our Packaging Development team, on the West Coast, we added Katie, and on the East Coast, Amanda. In Operations, we added Victoria. And I'd like to also say congrats again to my business partner, Sarah, on her promotion to VP of Business Development.

Alder strengthened our factory-direct partnership with AXILONE, bringing world-class aluminum solutions to all of our clients. Alder also formed a new global partnership with the reborn WPP Beauty. This created a factory-direct relationship to China’s unparalleled capabilities.

We traveled to a lot of industry events. We went to MakeUp in LA, LUXE Pack New York, CosmoProf Las Vegas, MakeUp in New York, and finally CosmoProf Hong Kong. We also were invited to attend the Rare Impact Fund benefit hosted by Selena Gomez and the Rare Beauty team. This event promoted mental health services, which are extremely important to the Alder Packaging team.



We worked with so many clients and projects. We relaunched an entire line of products to be more sustainable, we launched a hero product with a major beauty brand, and we innovated with a client on an all-new form of packaging sold at Sephora.



As you can see, it’s been quite a year of growth! What’s next for Alder Packaging? We’re going to keep standing up for sustainable beauty, we’re going to grow as a development hub with superior client service, and of course, we’re going to keep innovating with all of our partners. Thank you — the best is yet to come!