Trade Show Takeaways: What’s Trending in Beauty Packaging
Alder Packaging is back from the Luxe Pack trade show in New York, where beauty brands and packaging suppliers come together to shape the next era of beauty and wellness. This year, one trend stood out across product categories: skinimalism.
So, what is skinimalism?
Skinimalism is the shift toward simpler, smarter routines that put skincare first. Instead of overcomplicated regimens and products that can irritate or overwhelm the skin, consumers are seeking fewer steps that do more.
What Skinimalism Looks Like in Action
Hybrid formulas that blur the line between skincare, makeup, hair care, fragrance, and wellness
Skincare-infused makeup like foundation that looks and feels more like a hydrating moisturizer
Sensorial applicators for products like lip color, where soft, cushiony textures make application feel more intentional
Precision dispensing such as shampoo nozzles designed for more targeted dosage at the scalp
Streamlined packaging with fewer components, reduced plastic, and less waste
Protective formats like airless pumps designed to help preserve active ingredients
Refillable and reusable systems that support a longer-term, more sustainable routine
What Skinimalism Doesn’t Look Like
Dull or boring design because minimal packaging can still feel bold, colorful, and full of personality
Generic white packaging that looks clean but fails to tell a distinct brand story
Overly clinical design that feels cold, sterile, or disconnected from the consumer experience
One-size-fits-all minimalism that ignores the needs of different formulas, routines, and categories
Sustainability as an afterthought where packaging looks simple but still uses unnecessary parts or mixed materials
Beauty without sensoriality because even streamlined products should still feel tactile and memorable
Video: Our Team Members Tell All
During the trade show, we asked our team members to share their top trends and favorite product samples from the Alder showcase.