Sarah Haffey

Co-Founder & Chief Operating Officer
Alder Packaging

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Technical expertise with artistic vision

After a decade of experience in packaging engineering, Sarah Haffey co-founded Alder Packaging in 2022 to make sustainable packaging more accessible.

As the Chief Operating Officer, Sarah leads Alder’s communications and business development, fostering strong partnerships and creative excellence. Her role combines technical precision with trend-forward vision — helping brands stay relevant with sustainability.

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“My passion is driving sustainable innovation for brands and consumers.”

Sarah Haffey

Collection of skincare or cosmetic tubes labeled 'ALDER' with various colored caps arranged on a light background, casting shadows.
A woman with long brown hair sitting on a black wire chair, wearing a black dress and beige high heels. She is indoors with a white brick wall and a wooden ledge behind her, which holds framed artwork, a green leafy plant, and a vase with pink flowers.

In the media

  1. Elevating the packaging experience with sustainability via SCMP’s Style Magazine

  2. BeautyMatter featured Sarah’s insights for indie brands to reimagine retail

  3. Alder's Earth Day 2025 campaign was featured in Carbon Neutral Copy

  4. Recipient of the Lubrizol Life Science NEXT Summit Grant

  5. How mono-material packaging speaks to consumers in BeautyPackaging.com

Connect with Sarah

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LINKEDIN
A young woman with brown hair stands in front of a light blue wall, wearing a brown blazer and smiling slightly.
Three pink books with city names on the spine stacked on a wooden surface. Two small glass jars with black lids are placed, one on top of the stack and one in front of it.
A smiling woman with brown hair and a blazer standing against a red brick wall.
Stack of five small transparent jars with white creams inside, placed on a green surface against a white wall.

Contact for media inquiries: grow@rosarium.work