Three Takeaways from Cosmoprof North America 2026 in Las Vegas
1. Semi-custom is the new custom
Brands are creating premium packaging without the cost or lead time of fully custom development. Common approaches include:
Upgrading existing molds
Adding custom actuators to standard pump engines
Using strategic colors, finishes, and decoration
It builds on a trend we identified earlier: making stock packaging feel custom. This approach continues to resonate with both brands and consumers.
2. Sustainability is a compliance conversation
The sustainability conversation has moved beyond green marketing claims toward regulatory readiness. Key areas of focus included:
PPWR preparation
PCR content
Recyclability
Supplier documentation and traceability
Brands are looking to packaging suppliers like us to help them navigate these ongoing requirements.
3. Fragrance is driving new packaging formats
Fragrance continues to evolve outside the traditional perfume bottle. Growth is coming from:
Body mists
Solid fragrances
Hair perfumes
Discovery and travel-size formats
For packaging suppliers, this means growing demand for fine-mist sprayers, portable formats, and designs suited to layering and on-the-go use.
