Podcast: Why Brands Should Think About Packaging First

Written By Sarah SOmmer

Alder Packaging’s President + CEO, Jerome Fraillon, was invited to join Green Beauty Conversations with Formula Botanica’s CEO, Lorraine Dallmeier, for a candid discussion about sustainable beauty packaging.

Jerome shares a practical perspective on evaluating packaging claims, understanding the limitations of current recycling systems and choosing solutions that can create a lower-impact outcome.

For beauty brands developing new products, the conversation offers a more informed approach to making packaging decisions from the start.

KEY TAKEAWAYS

  • Sustainability requires a full-lifecycle view

  • Reduce and reuse before recycling

  • “Green” materials are not always greener.

  • Source closer when possible

  • Bring packaging into the process early

Sarah SOmmer
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